From growth priority to communication impact

A practical model that turns growth priorities into focused communication over the next 1–2 years.

Which growth priority will communication unlock?

The priority from the Growth Strategy that communication will help unlock over the next 1–2 years.

What is preventing growth?

The root issue that is holding us back.

What change must communication create?

The strategic change communication will create over the next 1–2 years.

Who do we need to influence?

The priority people we need to reach and influence to deliver the change.

Where should we show up?

The channels and ecosystems that will most effectively influence this audience.

What is the enduring idea that will drive all campaigns?

The unifying idea and strategic territory that all campaigns will express over the next 1–2 years.